I started UI Flip because too many great products are stuck behind design that isn't pulling its weight. The product works. Growth doesn't.

I've spent two decades designing for startups. Over a decade as the founding designer & head of design at Teamwork.com. Worked on everything from zero-to-one products to mobile apps, websites, brand, and the design system. Helped grow it from an early-stage SaaS startup to a 350+ person enterprise.

Being a founding designer means wearing every hat - product UX, marketing, brand, design system, sometimes the copy. I learned what good design actually does for a business: not how it looks, but how it converts, retains, and scales.

Now I do that same work for founders who can't yet hire it in-house. Solo by design. Direct line, no agency layers.

Good design isn't a cost line. It's a growth line.